At a time when new fitness brands and innovations are pretty much ten-a-penny, it’s hard to know which ones are worth taking notice of. Usually the ones with the prettiest patterned leggings and best half-price sales make it for me… However, to be a better citizen while keeping fit, it’s always nice to know you’ve bought from a brand doing some good in the world. Enter Sports Philosophy.
Co-founded by Matthias Tietz, Stella Heng and the excellently-named Dr Wolfgang Spiess-Knafl, they all gave up corporate city jobs to launch this sportswear brand with an ethical conscience. How? Their business model combines profit and non-profit in order to fuel the fight against child labour, with the impressive aim to raise and give £1,000,000 to the cause by 2022 as part of its Freedom For Children campaign.
The company is also backed by industry experts, such as its three incredibly cool ambassadors – fitness expert and nutritionist Zanna Van Dijk, fitness expert and sports journalist Tashi Skervin and medical herbalist and nutritionist Claire Rother – they’re all totally worth an Insta follow for tips and inspiration.
What’s more, as well as making stuff for you to wear when you work out, Sports Philosophy also facilitates ways for you to exercise for FREE – a rare treat in London. Tashi hosts a regular running club, which takes on various scenic routes in the city – I went along for a lovely Saturday morning run in Hyde Park, where we covered 3.5 miles around the Serpentine, before being rewarded by a tasty, healthy picnic featuring coconut water from Unoco, muesli from Cuckoo and homemade banana and peanut butter bites.
There’s also the chance to join in with a weekend HiiT bootcamp, led by a different expert each week – I went along to a challenging session with the awesome Coach G in Regent’s Park, where we sprinted, squatted and burpee’d in the sun before another refuelling picnic. You can probably guess I’m a fan of the picnics… It’s a great way to meet new people and get a quality workout in the fresh air. To find out when the next run club and bootcamp sessions are taking place, and to register for your place – check here.
Let’s hope more brands take Sports Philosophy’s lead.
Take The Lunge 